I decided to start looking like a bigger business. The wife nearly left me I was sleeping in the car. I was writing for pretty abhorrent causes for pretty abhorrent pay packets. When I was a wide-eyed freelancer, sniffing around the pits of the internet for any writing gig I could get, I almost gave up. If you’ll allow me to get a little nostalgic for a second, I’d like to tell you a purely anecdotal story. You can even hook it up to your favourite CRM! 2. It’s a who’s who of the business world, and with a little bit of digging you can find the management structure of just about any company you need. LinkedIn is your first port of call when it comes to professional research. □ LinkedIn helps you get a foot in the door □ Finally, it means looking elsewhere for further information and influence that benefits you. It means finding out which factors might influence a company’s decision-making process, and which information they might need to make that decision, and then adjusting your message to suit it. You should try and figure out which one your target is, and tailor your outreach to suit it specifically.ĭoing your homework means finding the kingpins of a company and opening up a direct line with them. There are three general large-business organisation models that you should be aware of before approaching a larger business for sales. Do your homework on these businesses: know who the decision makers are within a company so you can hone in and speak to who you really need to speak to. We’ve said it before, and we’ll keep saying it until you do it. Let’s figure out how to contact big companies for business, helping us become a big business ourselves.Īh, the vintage NetHunt ‘do your homework’ paragraph. Having the balls to approach and impress a corporate business for sales is only ever good for reputation, credibility, and business confidence. Knowing how to sell to big companies can take your small business to the next level in terms of revenue. If I tell you that only 0.32% of businesses qualify as ‘enterprise-sized’, you probably also feel like there’s just not enough big business to go around.īut, my mum always told me ‘if you don’t ask you don’t get’. Something about not feeling worthy, and that big business is just out of reach of our tiny little fins. There’s a megalophobic feeling when we think about selling to big business. We work hard trying to make a splash and we deserve a real meal.Īs a small business, that real meal can be hard to come by. We need to stay alive and keep afloat, but swimming around on a shoestring budget in a big, wet world is not what we signed up for. As a small fish in a big fish tank, it gets tiresome eating scraps for breakfast, lunch, and dinner.
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